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IS YOUR BRAND
MAKING AN

IMPRESSION
ON CAMPUS?

We Are IOB.We have a passion for beauty, college women & marketing

College Marketing

We believe college women are some of
the most impressionable consumers. We
take pride in helping them develop their
consumer profile by introducing them to
brands we know they will love for life.

Multicultural Women

We are committed to partnering with brands
that cater to the unique beauty needs of
multicultural women. Our programs are
tailored to speak her language.

Strategic Promotions

We are strategic about how we approach
marketing to ensure we yield great returns
for our brand partners…and our student
audience loves that!

We've Got SkillsAND WE'RE NOT AFRAID TO USE THEM

SKILLS
95%

Sampling Promotions

Allow us to help you give your new launch a head start or an existing brand an extra push by distributing samples on the campuses of your choice. We specialize in creating customized tours to gain just the right exposure your brand needs.

75%

Custom Events

We love creating unique campus experiences for our college consumers. Sit back, relax and let us plan and execute your brand’s next on-campus beauty event.

40%

Consumer Research

We provide insightful data to our brand partners to help understand what the college consumer wants and needs.

Meet IOBWE DON’T JUST MAKE IMPRESSIONS
WE MAKE AWESOME ONES

Looking to take your brand to the next level amongst the college demographic?

At Impressions of Beauty™, our mission is to connect multicultural college women with premium beauty brands. We offer multicultural college women what we call an Integrated Beauty Experience, exposing them to great brands in a fun, impactful and memorable way. Our custom sampling, events and promotional efforts are designed to make lasting impressions on your consumers, making them fall in love with your brand!

Let us join your team by partnering with your brand to handle all your college marketing needs.

Fun Facts

Impressions of Beauty™ was started by a cosmetologist and beauty marketing professional with a passion for mentoring college women.

0
THOUSAND

STUDENT ACCESS

0
THOUSAND

SAMPLES HAND DELIVERED

0
THOUSAND

LASTING IMPRESSIONS MADE

This is Candace.She can’t wait to meet your brand

Our Target
Audience

  • Multicultural College Women

  • Seeking or open to new beauty product solutions

  • Eager to connect with brands that cater to her

  • Developing consumer profile

  • Ages 18-24

The big promise.Our service, your solution

What We Do

  • Distribute up to 5,000 samples per product per campus
  • Customized program, including campus, event and quantity recommendations from our team experts
  • Couple supporting marketing material to promote supporting campaigns or education on products
  • Need us to assemble your sampling packages too? It’d be our pleasure!
  • Host an exclusive event on the partnering campus of your choice
  • Expose students to your brand in an intimate way
  • Live demos and training
  • We’ll manage event design and logistics
  • Multi-city tours
  • Customized program, including campus and event recommendations

How We Do It

  • Marketing Strategy: Experiential marketing activations, utilizing a variety of platforms
  • Customized Experience: Highly customized on-campus beauty program connecting college women to beauty brands they love and are eager to try
  • Impactful Impressions: Designed to make multiple positive impressions that result in brand trial, engagement and loyalty
  • College Partnerships: Strategic partnerships with colleges and universities with high multicultural female population to eliminate marketing waste
  • Campus Beauty Ambassadors: Campus-exclusive ambassadors to ensure program relevance and trusted product education

You can trust usWE'LL BEND OVER BACKWARDS TO MAKE
YOUR PROGRAM FLAWLESS

CREDIBILITY

Our Philosophy

We believe multicultural college women are impressionable consumers seeking quality solutions for their unique beauty needs. We are proud to be their trusted source for product solutions and recommendations.

Our Standards

Our programs are executed with excellence and we treat every brand like it’s our own.

Our Results

Our programs are designed to initiate engagement, boost awareness, foster trial and result in brand loyalty.

Campus Partners

We strategically select the schools we partner with to ensure you get the most out of your program and eliminate marketing waste. Don’t see a school listed that you’d like to include? No problem! We love going new places.

Our great work.When the magic happens

35,23,0,70,1
600,600,60,1,3000,5000,25,800
90,150,1,70,12,28,50,1,70,12,0,50,1,1,1,5000





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Let us handle itWATCH YOUR BRAND GROW

  • Miesha Miller
    Student, Howard University
    "They provide fun and creative ways to educate and beautify women. The first IOB event that I attended was absolutely amazing… I love IOB!"


  • Jerion Fitz
    Student, Florida A&M University
    "It’s a great way for students to keep up with all the latest haircare products and beauty tips."



  • Shaterria Watson
    Beauty Ambassador, Florida A&M University
    "Not only have I enjoyed each and every product we’ve promoted, but it was the lasting impression we made on these young ladies that made it worthwhile."


  • Latrissa Crawford
    Beauty Ambassador, Florida A&M University
    "It is great to have IOB programs on campuses, because it’s very beneficial to the female students who are searching for affordable healthy haircare products and it allows them to experience the products for free."

Beauty In Action.If you’re not convinced yet, take a look

Let’s Connect.We’d love to hear from you

Brand Partnerships

BRANDS@IMPRESSIONSOFBEAUTY.COM

School Partnerships

INFO@IMPRESSIONSOFBEAUTY.COM

Ready to get started?

We’d love to get started with helping you plan your next college marketing event. Give us a call or shoot us an email!

Meet Us

ANYWHERE YOU WANT US TO GO

Call Us

+1.850.339.8288

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Wanna join our team?

If you want more information about joining our team, complete the form below and we will be in touch! To apply for an open position, click here.